Creator Playbook

Last Updated: August 20th, 2025

Introduction

Heaven is a canvas to house the world's ideas.

When you launch a coin on Heaven, you're immediately given a platform. On this platform, thousands of people sit waiting, ready to support the ideas that resonate with them.

Each creation is a canvas. Use this canvas to rest, to dream, to try. Remember that if you care a lot about something, it's likely that others will care too.

With this playbook, we'll help you make the most out of your launch.

Community or Creator?

In the past, launchpads have been split into two camps: those that housed memecoins and those that housed “serious” projects. Heaven is designed to be a neutral home for both. By providing open, fair infrastructure, we give every idea the space to flourish.

No two launches are the same. Some launches require more capital to fund a more legitimate project, while others are more centered around memetics. Heaven's category design reflects this.

On Heaven there are two types of tokens: community coins and creator coins.

What's the difference between the two?

Community

A community coin is typically a memecoin. A tiktok trend, an animal photo, a cult. Although they may still have a “leader” or team of people driving them (social media managers, etc), these are tokens that don't require much capital expenditure to run.

Community tokens give a 0.1% fee back to the meme creators (or community takeover leads).

Creator

A creator coin is a dedicated project. This is typically a team of builders who are either using the initial trading volume on their token to get their idea off the ground, or leveraging the creator fee to create something novel (burns, reflections, etc). Creator tokens typically require more capital expenditures and resources to be supported.

Creator tokens give a 1% fee back to the project creators.

Creator coin application process

All coins launched on Heaven are immediately tradeable, no matter how they are categorized.

If you categorize your launch as a “community” launch, then there is no further classification work required, and you can begin claiming your 0.1% fees immediately.

If you categorize your launch as a “Creator” launch, your token will then enter a review process, where our admins verify the legitimacy of your project.

Your project is only eligible to be reviewed after it has passed $100k in trading volume.

During this review process, your token will continue to be tradable, and your fees will be set aside for you to claim if you are approved.

Builders can read more on creator fees here.

Launch Tips

1.Ensure you're fully prepared to launch. Creating a coin is a significant commitment. Once you start earning fees, you have a responsibility to your holders to deliver on your promises.

2.Creator coins: aim to have the project in a beta state at the time of launch. Traders are highly sceptical, and attention spans are short. That's why it's important to show them what you are working on rather than tell them.

3.Pre-hype will almost always hurt your launch. Many creators choose to “pre-hype” their launch before going live. This typically ends up hurting projects much more than helping. This is because of snipers and bots that go on to follow your account, and wait for you to post a contract address. If you are working on something cool, launch the token and then share on socials that you are launching it. Otherwise you run the risk of giving up a lot of your project's supply to bad actors.

4.Buy some of your project's tokens when you launch it's coin. This will also help to prevent snipers from buying up supply.

5.Explain your project in clear, simple terms to reach non-technical supporters. Break down complex ideas into plain language everyone can understand. How you communicate on social media is extremely impactful.

6.Creator projects with high-quality graphics and videos showcasing the project and team tend to perform significantly better and build trust.

7.Share your contract address immediately after launch in a follow-up post. This makes it easy for traders to buy your coin and prevents scams. Scammers often launch duplicate tokens to deceive investors, so confirming the authentic contract address on your social media helps protect your community.

8.Include a brief description and credentials in your bio. Supporters want to know your background and why you're qualified to lead this project.

9.Consider locking and vesting team tokens. This builds investor confidence by demonstrating that the team won't sell tokens on early supporters and signals your long-term commitment to the project. Providing transparency about team token allocation and intentions builds trust with investors. Builders can lock and vest tokens on streamflow.

Your Project's First 24 Hours

1.Be prepared to be active on X during the first couple of hours after launch. Traders will have questions, and your responsiveness can make or break early momentum. Being AFK (away from keyboard) for even 30 minutes can kill the momentum of your Project.

2.Create a main channel of communication i.e X community or Telegram group chat and pin all necessary info related to your Project.

3.You need to be incredibly active and standing by to answer everyone's questions.

Managing Your Community

1.Tap holders for instant insights: Use your community as a live feedback loop to refine and improve your product.

2.Turn your community into co-builders: Give them roles in growth so they feel like active participants, not passive holders.

3.Host interactive moments: AMAs, product demos, or challenge campaigns to deepen engagement and create a buzz.

4.Collaborate across communities: Partner with other creators, projects, or DAOs to cross-pollinate audiences.

Additional Tips

1.Design for utility from day one: Even simple perks like early access, exclusive content, or voting rights give holders a reason to stay engaged.

2.Educate your community: Create short guides, FAQs, or explainers so holders understand your token's purpose, use cases, and boundaries.

3.Build for longevity, not hype: Focus on sustainable engagement and value rather than quick price spikes or short-term buzz.

4.Encourage peer-to-peer interactions: Give holders tools or spaces (Discord channels, Telegram groups) to connect and collaborate without you in the middle.